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UN, IIFA join forces to unleash ‘beat plastic pollution’

Jun 08, 2018

The campaign is a clarion call for action for the world to come together and reduce the heavy burden of plastic pollution.

New Delhi: The 19th Edition of International Indian Film Academy (IIFA) Weekend & Awards 2018 and the United Nations (UN) have come together to promote the campaign, ‘Beat Plastic Pollution’, the theme for World Environment Day- 2018, for tackling one of the greatest environmental challenges of our time.

The UN continues its colaboration with IIFA this year with a collaborative advocacy campaign to tackle the pressing issue of plastic pollution, under the aegis of Greening the IIFA. The message is clear: If you can’t reuse it, refuse it.

Bollywood actor and UN Environment Goodwill ambassador Dia Mirza said, “Whether we are actors, cricketers, doctors or teachers, we are first citizens of the Earth. The onus is on us to protect our environment. The everyday convenience of single use plastic – such as straws, plastic bags, plastic bottles, spoons etc is wreaking havoc on the environment. Every year, the world uses 500 billion plastic bags, which will last in the environment for over 500 years! It’s time to wake up to the urgency and Beat Plastic Pollution and this association with IIFA is a great way to spread the message to the larger audiences.”

The campaign is a clarion call for action for the world to come together and consider how we can make changes in our everyday lives to reduce the heavy burden of plastic pollution on our natural habitat, our oceans, our wildlife – and our own health.

The campaign aims to inspire people to search for the kind of solutions that lead to sustainable behaviour change upstream. Additionally, the campaign will provide momentum to beat plastic pollution and inspire innovators, activists and leaders worldwide to do more than just clean up existing plastics, but also focus our action upstream.

Atul Bagai, Head, UN Environment Programme Country Office, India, said: “Most events have a red carpet, but how the red carpet turned into an iconic green at IIFA almost ten years ago is a testament to UN Environment’s collaboration with IIFA. At a time, when no one spoke about environmental issues, that too at glitzy events, IIFA did through its legion of celebrities and continues to date. We have joined hands again to spread awareness at a critical juncture, when India is gearing up to celebrate World Environment Day on June 5 to Beat Plastic Pollution.”

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