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Honda’s ‘Be Seen Be Safe’ road safety initiative!

Jan 30, 2018

The initiative aims to educate close to 50,000 kids on road safety through fun based learning.

Noida: Started this Republic Day weekend, children in Noida and Mumbai will have fun time while learning. Honda Motorcycle and Scooter India Pvt. Ltd. has curated a special road safety awareness initiative at KidZania (Noida and Mumbai). With this unique, ‘Be Seen Be Safe’, initiative Honda aims to make road safety education targeting more than 50,000 kids.

A major attraction of the initiative is the introduction of Honda’s proprietary 2 Wheeler ‘Riding Trainer’ in 3D. The state-of-the-art computer driven machine puts riders in real life road traffic situations through a variety of options. The introduction of 3D screen will make the activity life like. It can reproduce various traffic situations that occur on roads, offering a safe way to experience hazardous situations. It also gives beginners a chance to practice the use of clutch and other operations before riding an actual 2 wheeler.

Speaking about the initiative, Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Honda firmly believes that road safety education should start early with children which will build a safer India for tomorrow. The carefully designed interactive workshops and activities designed by Honda’s specially trained Road Safety Team will give an invaluable lesson which will last with them for a lifetime. We would also like to thank KidZania for their association to promote road safety education amongst children.”

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