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Delhi radio channel bats for inclusive India

Jun 12, 2017

The radio channel 93.5 is set to start a campaign for creating enabling environment for the disabled.

New Delhi: Popular radio channel 93.5 Red FM has announced their new partnership with the Inclusive India Campaign. The campaign is to lay focus on the development disabilities prevailing among the citizens. With this partnership, RED FM will act as a medium to inform, involve and keep people updated with regards to this campaign creating awareness at a larger level.

Thaawarchand Gehlot, Minister of Social Justice and Empowerment Government of India inaugurated the Inclusive India Initiative under National Trust hopes to empower people with developmental disabilities.

The initiative has been launched to sensitise people to the need for equal opportunities, protection of rights and full participation of individuals with cerebral palsy, autism, intellectual disabilities and multiple disabilities. The bigger aim is to get persons with developmental disabilities live and participate in the community as citizens with equal rights.

Nisha Narayanan, COO, RED FM, talking about this partnership, says, “While we all talk about gender/caste/religious equality; it’s time we also focus on equal participation of persons with disabilities in the society and place of work. Being socially responsible and inclusive is deeply instilled in RED FM’s DNA. Change is what comes from within and we urge our listeners to be a part of this fresh sense of change and make those who are differently abled not feel isolated.”

There is ‘Bajao for a Cause’ which is RED FM’s annual campaign where an initiative of social significance is taken and in turn awareness and funds are raised to help the cause. The ‘Bajao for a Cause’ project is an annual campaign that is conducted in all the markets, each market adopting a different cause that’s relevant and pertinent to their city.

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