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AB InBev collaborates with farmers to improve barley productivity

Mar 27, 2018

The initiative connects with more than 800 progressive farmers for a better livelihood and develops sustainable agricultural practices.

Farukh Nagar: Anheuser-Busch InBev(AB InBev) – the leading global brewer  reinforced its commitment towards India and it’s farmers by successfully organizing the third edition of ‘BudweiserBarley Growers Day’ in Farukh Nagar, Haryana today. AB InBev collaborated with farmers to improve barley productivity in the country and introduced new varieties of seed to help farmers grow commercial variety of Barley that is suitable to the soil and climatic conditions of India. The second edition of this program was held last year as well in Farukh Nagar that saw participation from more than 700 farmers across the state.

The highlight of this event was the display of high yielding varieties of Barley and training of farmers by global R&D experts. The initiative also extended AB InBev’s global program ‘SmartBarley’ to the farmers, which is aimed at transforming agriculture by leveraging data, technology and insights to help growers solve challenges and improve their productivity, livelihoods and environmental performance.

Pawan Kumar Sharma, Deputy Director – Agriculture and Welfare Department, Haryana inaugurated the event, and encouraged the farmers to adopt the latest farming technology and practices for better productivity and lauded the work done by AB InBev for the farmers in the region.

Speaking on the occasion Ben Verhaert, President – India, AB InBev said, “We are delighted to witness the response and participation from farmers across the barley belt for the third consecutive year. Weextended our global initiative in 2016 to India, with an aim to empower farmers, offer them with enough input and information to increase productivity while actively reducing environmental impact. We are strongly committed to India and through Budweiser Barley Growers Day we plan to continue our outreach towards sustainable farm practices. Our area of work at present includes 800+ villages across the states of Haryana, Rajasthan and Madhya Pradesh and we will continue to reach out to the farmers through this initiative to ensure more barley is procured in India in the next few years. We thank everyone present here for supporting us in this endeavor.”

Commenting on this initiative Pawan Kumar Sharma, Deputy Director – Agriculture and Welfare Department, Haryana said, “Programs like these are a good way to connect with farmersand share about the improvements being made through technology and research in specific regions. Companies should volunteer themselves to provide best in class training to improve the agricultural practices for the farmers. AB InBev has always set an example in such initiatives and have engaged in building long term relationships across regions especially to improve the cultivation of Barley”.

Addressing the gathering, Gurdayal Singh, volunteer farmer, who is a part of SmartBarley program, said, “This is the third time we are attending this program since it provides us the right kind of information which enables considerable increase in our productivity. The program educates us about new farming techniques in a way that we understand and we look forward to being a part of this program in the coming years”.

Another farmer member, Ramesh Singh, added, “We truly appreciate the support and inputs given to us through the SmartBarley program and it has helped increase our yield. This year we are also growing the ABI Voyager variety of barley and we have found it to be very credible.”

The inaugural edition of this program in 2016 was a grand success, with more than 1,000 farmers introduced to 102 varieties of high yield Barley. ABI Voyager barley variety and SmartBarley program was introduced on this occasion. In the second edition as well, hundreds of farmers were trained for the efficient use of machinery for land preparation, sowing, fertilizing, and harvesting the crop.

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